Austin Roberts

Company: LogOX

Position: General Manager

Topic: Making it in America Again: From Great Idea to Profitable Business

Austin Roberts's Biography

Austin Roberts is a Co-Founder and the General Manager of LogOX, a family-run, American forestry tool company. In December of 2016, after completing his service in the US Army, Austin joined his mother and father in building a new company around their patented idea for multi-use forestry tool that would make harvesting firewood faster, safer, and easier. Drawing on lessons learned from his prior experience in strategic communications, Austin created a grassroots centric business expansion strategy, which focused on cost-effective online niche marketing to engage directly with their potential customers and effectively allocated their limited start-up budget.

With a slogan of “American Tools for Woodsmen,” LogOX has held firm to its commitment to only manufacture and sell products that are made in the United States. Since introducing the LogOX 3-in-1 Forestry MultiTool, LogOX has expanded their product line with two new product patents and have been featured in the Tree Care Industry Association Magazine, Core77, Mother Earth News, and the Journal of Innovative Ideas in Engineering and Technology (JIIET) among other media outlets. LogOX products are now sold by over two dozen retailers in North America and Europe.

Passionate about innovation, entrepreneurship, and the revitalization of America’s manufacturing base, Austin’s presentation will cover the framework LogOX has used to turn an idea for a product into a sustainable business. With a hearty dose of lessons learned and a Q&A at the end, if you’ve ever considered starting your own business, this is an event you won’t want to miss!

Austin is a graduate of Georgetown University with a B.A. degree in Government and Military Science. He served on Active Duty for eight years as a US Army Field Artillery Officer and later in US Army Special Operations as a Psychological Operations Officer, with combat deployments and assignments in Afghanistan (OEF 10-11), the Middle East, Europe, and US Department of State Headquarters.